Thursday, October 11, 2012

The Surprising $5 Billion Dollar Business

No longer for Hollywood actors and health-savvy nutritionists, the juicing industry is a $5 billion dollar business taking America by storm.

There's no denying that America is on a serious health kick. Whether it's logging hours on the treadmill or filling grocery carts with leafy greens or vegetables, it appears that everyone is taking a stance on achieving optimal health. Popular slogans such as "Eat Clean, Live Clean" are no longer personal mantras for the health savvy and conscious, but the average Joe trying to lose the last ten pounds. And why not? The health benefits associated with eating clean and juicing are tremendous!

Image found here

According to Robin Goldwyn Blumenthal, a staff writer for Barron's Online, "juicing as a meal replacement or mere refreshment, has become a five billion dollar business, and is projected to grow by 4% to 8% a year." He goes on to say that "while juice fasts, or cleanses, have long been used to shed unwanted pounds, the latest craze is best viewed as a part of a national move, especially among people in their 20s and 30s, toward healthier eating and greater consumption of raw and organic produce." (Source)

With that being said, I have to ask, do you juice? If so, that's wonderful! But did you know that the nutrient-packed libation you grab on the go at your local juice bar can really put a dent in your wallet? According to Robin, "A 17 ounce bottle of cucumber, celery, parsley, kale, dandelion, Swiss chard, lemon, and ginger juice will set you back $13.07 at Juice Press, a raw juicer bar in New York." (Source) Grab a juice every day of the week? That's setting you back nearly $65 dollars.

The cheaper alternative? Make fresh juice from home!

The Viatek Total Juicer Pro is a slow juicer that produces more juice and retains up to 60% more vitamins than ordinary juicers. It is designed with an augur mechanism that presses the juice rather than grating or shredding the food. Because it operates at a low speed, vegetables and fruit retain more heat-sensitive vitamins like vitamin C.

Benefits of Total Juicer Pro:

  • Healthy: Works with any kind of fruit or vegetable
  • Versatile: Juices fruits, vegetables, leafy greens, wheat grass, nuts and soybeans. 
  • Dual-Stage: Crushes contents before pressing and ejecting pulp
  • No-Clog Design- built-in rotary brush cleans as it juices and pulp is automatically separated 
  • Economic
  • Easy to clean- rinse with water between juicing or take it apart for effortless cleaning


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